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Feb 17, 2020

4 min to read

B2B in online bingo or What Bingo Affiliate programs are there 2020?

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Affiliate programs are there as of 2020?

This article is useful if you’re operating at the gambling market as an intermediary between players and casinos itself. Affiliate program is what you’d think first after starting an online casino, especially if you’re relatively small or medium-sized business entity. Here’s why:

  • affiliate programs are mutually beneficial for both the company and those running an affiliate; the latter deliver referral traffic to casinos that has high rate of conversions, it is usually being got through an advertisement on relevant gambling portals (where potential players tend to look for an information);
  • working with affiliates makes it almost “effortless” for a casino’s management to make evaluation of marketing strategy; ROI is calculated as a sum of money a particular casino has paid for traffic divided into profites it has got from that traffic. Easy. No additional costs on marketing personnel. No investments in advertising;
  • sometimes for casinos it is good to test what marketing activities will or will not work for their customers, and affiliates’ can do it on behalf of them;
  • affiliate programs are presioucless when it comes to extending existing online casino audience or enter new markets.

There are quite a lot of advantages of this business model in gambling. Coming closer to online bingo, at the beginning of 2020 there were roughly 33 commonly-known affiliate programs available, according to Gamblinginsider.com. If you’re a small casino wandering from where to start - here’s a list of bingo affiliate programs with key points for each:

  • Affiliate Hub - is a prior ally for partners who want to promote all of Sky's betting & gaming products, like Sky Bingo, Sky Bet, Sky Poker, Sky Vegas, and Super 6;
  • Affiliates United - a notable partner for sports betting, poker and gaming businesses, like William Hill Online, EuroGrand, others;
  • Betting Partners - the program offers up to 45% of revenue share and is partner to Bodog, Bovada, Slots.lv, Downtown Bingo.dd, as well as other bingo brands;
  • BingocamsPartners - is the Bingocams bingo network partner;
  • BWIN.PARTY - they’re famous for a proprietary gaming software and work with PartyPoker, PartyCasino, Foxy Bingo;
  • CASHPOINT Partners - a recognizable brand in betting & gaming industry in Europe, operates since 1996;
  • Cherry Affiliates - famous for an assortment of its marketing tools and a 50% revenue share terms; brands include EuroSlots, EuroLotto, PlayCherry.com;
  • CMS Gaming - a well-know UK-based developer of hardware and software solutions for gaming industry;
  • Dragonfish Affiliates - a division of 888 - a family of quality bingo brands, - Bingo Hollywood, Wink Bingo, Moon Bingo, Posh Bingo, Foxy Bingo;
  • Gala Bingo - UK bingo operator with an excellent website along with a network of offline bingo halls over the country;
  • Gala Partners - a program from the Gala Coral Group that specialises on roulette, poker, blackjack, bingo, slots and other games;
  • GameOn Affiliates - the program under GameOn International Limited brand, launched in 2009. Offers relatively low acquisition rates for engaging players;
  • Holland Power Gaming - a software developer that has own platform for desktop and mobile casino games provision. Based in the Netherlands.
  • Income Access - offers an opportunity to work with Poker, Casino, Sportsbook and Bingo brands. Owns a SEM agency to optimize PPC campaigns for clients.
  • Ladbrokes Partners - includes a vast variety of games: sports (prior specialization), casino, poker, Vegas, instant win games, bingo, lotto, etc.. Established in 1886.
  • Long Harbour Casino Affiliates - offers up to 50% revenue share and a 60% revenue share for the first 8 weeks of cooperation;
  • Luckyjar Affiliates - covers online casino and bingo brands, like Spinandwin.com, with a 50% commission for the 1st month and up to 40% - on regular basis;
  • Market-ace - a trusted program used by famous gambling brands: Jackpotjoy, Caesars Bingo & Casino Online, and Sun Bingo;
  • Mecca Affiliates - “entitled” with Mecca Bingo - a stunning bingo and casino site in the UK. Program offers a 35% lifetime revenue share with no negative rollover;
  • Mr. Green - program’s primary casino games are roulette, blackjack, video poker, bingo, slots, scratch cards and live dealer games. Awards partners with up to 45% commission share;
  • NetPlayTV - it is a large interactive TV gaming company in the UK, helps to develop gaming brands from the scratch;
  • PafPartners - offers all-in-one gaming packages that include poker, casino games, slots, bingo, lotteries, skill games and betting. Is well-known for its marketing tools;
  • PartnersOnly - offers a revenue share up to 40% with no negative carryover;
  • Probability Affiliates - the program is trusted by casino & poker brands - Ladylucks, Moobile Games, Elite Casino and Touch My Bingo. Offers up to 70% commission across all brands for the first 3 months and up to 50% after;
  • QuickThink Affiliates - belongs to Gaming Realms PLC. Provides brands for promotion, such as Pocketfruity.com, Bingoiceland.com, Bubblebonusbingo.com and Hippobingo.com. Offers up to 45% revenue share;
  • RevenueGiants - offers a real-time tracking software for casino and bingo partners;
  • Roxy Affiliates - incorporates online casino & bingo brands - Roxy Palace and Casino Splendido;
  • 770.com - covers Poker770, Casino770, Bet770, Bingo770 and LiveCasino770 brands. Major regional markets - Spain and Germany;
  • Smooch Bingo Affiliates - offers a 25% revenue share, specialise in instant bingo games;
  • Stan James Affiliates - a British gaming industry’s program that offers a 35% commission share;
  • Tombola Affiliates - a program for Tombola Bingo - a noted UK bingo site. Tombola Affiliates offers partners a 35-50% commission for the first 12 months;
  • WagerShare - a casino and poker, as well as bingo, sports products affiliate program;
  • Winner Affiliates - an international affiliate program with a price-per-head revenue system and a number of marketing tools included in the package. Powered by Playtech software.

In conclusion we should state that the number of affiliate programs for bingo is lower in comparison to other casino games ( see chart below).

graph

Source: composed by Bingo77 based on data from Gamblinginsider.com

However, almost every program has some unique features to propose to clients.

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